by Emma Lowe | Sep 26, 2023 | Marketing
What are social media leads? Social media leads are potential future customers. Any time you collect information from a social media user that will allow you to follow up with them, you’ve got yourself a new lead.Whether it's their name, or maybe you’ve got an email...
by Emma Lowe | Jul 12, 2023 | Marketing
Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space Discover the power of a blog. The benefits are endless. The goal is to continually add value by publishing informative,...
by Emma Lowe | Apr 2, 2023 | Marketing
Email marketing is still a vital part of your customer communications. A lot of focus is given to channels such as social media – which is great for attracting customers. But to hook them in further you need regular communication, and emails are a great way to do...
by Emma Lowe | Sep 6, 2022 | Marketing
This is a great time of year to step back and assess where you're at with your business prior to the final quarter of the year. One way of doing this is assessing your marketing. Is it performing as it should? Is your marketing material up to date? Are your promoting...
by Emma Lowe | May 25, 2022 | Marketing
A key challenge within the financial services, will writing or Estate planning world is to generate a steady stream of clients and referrals. Many underestimate the power of a referral and what it can do for a business. Referrals are largely made by a client if they...
by Emma Lowe | Sep 12, 2021 | Marketing
Social media is viewed as a key tool to use for communication with existing and potential clients, and is an excellent medium for brand awareness. However, as beneficial as it can be, social media marketing can be very challenging, especially for small and mid-sized...
